Ludovico Martelli S.r.l. (Proraso)
ManufacturerUnclaimedThe oldest Italian shaving and grooming brand, crafted in Florence since 1948
G7G20
Verified facts
- Website confirmed live, checked Jun 4, 2026
About
Fourth-generation family company founded in Florence in 1908, with the Proraso brand created in 1948. Italy's original pre-shave cream, shaving soaps, and beard care range. Available worldwide; flagship products exported to all major markets. Owned and operated by the Martelli family across four generations.
- Categories
- Primary markets
- 🇮🇹 Italy 🇺🇸 United States 🇩🇪 Germany 🇬🇧 United Kingdom 🇫🇷 France